Top 5 Marketing and Sales Strategies You Can Use Online

Bringing your business online is one of the wisest things you can do in order to catch up with the growing trend of people going online for shopping, for banking, for working and many other needs. With a lot of people all over the world are going to the internet to find information, it is indeed an advantage for you to start finding marketing and sales strategies online.

To help you boost your business’ online presence, here are top 5 marketing and sales strategies that you may not want to miss.

1. Affiliate marketing. Affiliate marketing works by having affiliates promote your products. Affiliates are individuals online or website owners who want to make extra money online. By being an affiliate, they get commissions for every sale of a product, or if they can refer a potential customer whatever it is that you have agreed. One good thing about affiliate marketing for businesses is the convenience of getting customers to your site and of course, you only pay for results.

2. Pay per click marketing. Pay per click marketing or PPC allows you to post you links or your ads in other websites or on the search engines and you only pay for every interested online reader who clicks on your ad and the cost is very minimal. Although this is a cost-effective marketing strategy online and cost cheaper compared to the conventional marketing and advertising techniques, this can also cost you money if you fail to plan your PPC campaign. In PPC, it is important to study your campaign, choose effective keywords and be constantly watchful on the marketing trends online.

3. Article marketing. Yes,you can write informative articles to promote your business. People online are looking for information. In fact, people always want to know before buying, so provide valuable information to effectively sell and promote your products. Although this can be time-consuming, you can however delegate this part of the marketing campaign to freelance writers who are willing to do the work for you. You can then submit your articles to submission directories online and start getting traffic in the long term. One advantage of article marketing is that, it can generate you traffic for a long time, for as long as your articles are present online.

4. Social Networking. If you find these social networking sites addictive, you can also take advantage of this for your marketing and sales strategies. You can crate a page in Facebook, or MySpace or put your business into twitter. Sending tweets allow you to send fresh information conveniently, thus you can take advantage of these new and fast ways of communication and make your business a buzz with these useful sites.

5. Search engine optimization. One of the very important things that you have to keep in mind if you want to promote your business online is to make sure that your business website will be visible to as many target customers as you can amidst the competition and amidst the millions of websites already existing online. To do this, you can make sue of some search engine optimization techniques and methods that will allow you climb on top of the search engine results where people search the information they want to learn.

A Market Plan And The Marketing Environment

A market plan is a very important part to marketing success. It helps stabilize the ideas of companies and marketing teams when they are in the process of marketing something. A market plan defines a solid picture of marketing intentions and how these intentions are achieved. There are a lot of strategies in making an effective market plan but I am going to talk about one of the early stages of its development. It is the assessment of the current marketing environment and how it will affect the actions you will take in your market plan.

Market environment is a term used to refer to all stimuli that is not part of marketing itself but affects the entirety of a marketing management’s ability to develop strong ties with intended customers. It is divided into two specifications, the micro-environment and the macro environment. The first consists of the different factors that affect the company directly and its efficiency in serving its customers. These include the issues in the company itself, their immediate suppliers, their competitors and their distribution intermediaries. In short, micro-environment is the internal environment of the company and its processes. It is the company in its entirety.

The other one, the macro environment, refers to the factors that are bounded by the containing society and which are continuously affecting the micro-environment. This includes, but is not limited to, economy, natural events, current technology, politics, demography, religion and culture. This summarizes all the forces that are outside of the company. How humans adapt to changes, the current economic situation and the growth of the target customers and their preferences are one of the issues that are being dealt in this level. All of these things are the basis in making a strategic market plan. How you are able to address these issues will reflect on your sales and the performance of the marketing team.

Assessment of market environment is part of the analysis phase of the famous AOSTC (Analysis, Objectives, Strategies, Tactics, and Controls). It sets the stage for the development of the market plan and becomes the basis for the consequent phases. Since most of the things are based from careful studies on the current conditions, having a solid grasp of the market environment will increase your probability of choosing the best approach in marketing the company’s products and services. If you are short of ways on getting an accurate summary of the environment, professional help from business coaching firms are available. This is a wise idea if you are short of manpower or if you want to have that confidence of having a reliable data.

If you want to be productive and efficient in promoting your products, you will always need to have a solid foundation for your plans. Knowing well your market environment will not only increase your sales, but it will help you respond to the needs of your customers and will help you think of new ideas in the future.

Create a MAP To Increase Sells – A Marketing, Advertisement, and Promotional Strategy

There is absolutely NO way around it, if you want to make more sales, which lead to more money, you must drive more traffic to your offer by developing a Marketing, Advertisement, and Promotional strategy, which includes advertising techniques that motivate people to buy your product or service. In other words you must aggressively market your product!

It does not matter if you are an author, entrepreneur, or brick and mortar business owner; having a Marketing, Advertisement, and Promotional strategy is an absolute necessity to getting you on the road to increase sells. Driving traffic to as many people as possible! Anyone who is in sales and marketing knows that it is a “numbers game.” This means; an increase in the number of people who see your message, will result in an increased number of sales.

As competition becomes tougher, your advertisement strategy must become more creative and directed. Global Marketing has made the “World” our “Market Place!” which means international marketing has also increased our competition level. Don’t despair, just decide how you can take this obstacle and turn it into a powerful advertisement opportunity. Here are a few pointers…

Before launching your public relation campaign, map out a promotional strategy that includes various marketing methods. Your marketing mix should include; a variety of IT marketing solutions, such as the use of; blog marketing, network marketing, YouTube marketing, and social marketing

In order for your communication to be effective, you need to connect with those who need or want what you are selling. Who is your target market? What type of products or services are they looking for? What is the best way to reach them? Without developing a clear market plan, business owners are destined to continuously fall short in their product marketing efforts. Therefore your advertisement efforts must help you achieve the following;

• Determine your marketing objectives
• Identify how many sales you want to make
• Complete a marketing analysis to identify who’s looking for what you are selling
• Decide the types of marketing that will work best in reaching your target market

Not many people would argue the fact that “sales and marketing” go hand-in-hand. However, some of you may still be asking the question; why is marketing important? Simply put, the more you communicate your message to your audience, the more sales you make; and the more sales you make, the more money you will make!

You are now equipped with a Marketing, Advertisement, and Promotional strategy that will put you on the road that leads to an increase in sells. Simply follow the directions that will get you to your destination of becoming a local and international market leader.

Affordable Web Site Marketing Plans and Strategies

Possibly one of the biggest mistakes Website owners make is to invest the majority of their budget into the development of their Website while leaving only a small percentage of the budget to actually market the site. Does this make any sense? When developing your e-commerce business plan remember to include reasonable marketing costs within your budget. The scale and type of marketing required to market your site is relative to your type of business. For example, if your business is seasonal then your marketing requirements might be different than if you operate a year-round business. And if your product is orientated towards teens your marketing requirements will certainly be different than if you are selling pharmaceutical or medical products.

Considerations for Your Website Marketing Plan

Reasonable Internet marketing costs for small businesses could range from $2000 to $10,000. Medium sized businesses are easily investing $25,000 or more per year into their online marketing. While there is no magic formula to calculate exactly how much you should spend on Internet marketing it is important to realize that some forms of marketing are more effective than others. But no matter what type of marketing you do, if you do not plan and manage it well then it may result in a lower return on your investment.

Below are several factors to consider when developing your marketing plan and budget.

1. Who is your target customer?
Are you targeting teens, doctors, parents, wives or husbands? This will help you determine which type of Websites or portals to direct your advertising.

2. What are your goals?
Do you want to increase sales, increase brand awareness, or sign members to your newsletter? Knowing your goals could help you with the development of your keyword phrases, ad copy, and landing pages. And may also help to decide what specific type of marketing would be the most cost effective.

3. Is your business seasonal or year-round?
If your business is seasonal then you may want to focus more of your budget on pay-per-click and behavioral targeted advertising. If your business is year-round then focusing your budget on search engine optimization might be a priority.

Below are several effective Website marketing methods. When developing a marketing campaign one or many of these methods could be considered.

A. Pay-Per-Click Programs (PPC) – this form of direct marketing displays your ad in the sponsored section of the search engines and in the search engine network. This is an alternative solution if you are not ranked on the first page of the organic search listings. Pay-per-click is easy to implement allowing Internet savvy website owners to instantly create their own campaigns. Depending on the competitiveness of your keyword phrases you could launch an experimental pay-per-click campaign for as low as 100.00$ per month. Pay-per-click is an excellent marketing solution if you only want to market during specific seasons or holidays.

B. Search Engine Optimization (SEO) – search engine optimization is a long-term strategy taking up to eight months before producing any measurable results. Implementing best practice SEO requires unique skills and plenty of patience. A professional SEO campaign could produce great returns on your investment, so expect to pay no less than 1000.00$ for the services of a competent search engine optimizer. And always ask for references.

C. Behavioral Targeting – provides data that allows you to investigate Internet user behaviors and patterns over periods of time. Behavioral targeting allows you to manipulate the consumers behavior by providing advertisements based on past behavior patterns.

D. Shopping Engines – shopping engines are just like search engines but show products in the search results. Most shopping engines charge on a pay-per-click or a monthly fee basis. Froogle.com, Shopping.com and Shopzilla.com are popular shopping engines.

The Importance of Having a Marketing and Sales Strategy

In today’s complex and competitive business environment, it is important to have a competitive advantage to ensure profitability for the organization. This is where a well planned Marketing & Sales Strategies come in handy. Some key contents to the benefits of having a Marketing Sales Strategies are: Understanding your clients better, Strategic planning of your business short & long term goals, and ultimately more sales.

Better understanding of your clients:

By developing a marketing and sales strategy, you understand the type of clients you are going for by developing a strategy to approach those clients to buy your products / services. You must undersatnd your demographics so you can develop a proper strategy that will work.

If you are a Real Estate Agent, your target would be anyone that’s selling or buying a home. That’s your demographics. You would plan your strategy based on areas where buying and selling homes are active.

Planning of your short and long term goals:

To be successful, you must know your short and long term goals. Learn what you are trying to achieve in the immediate and long-term future. A marketing and sales strategy helps you answer these questions by structuring your plan step by step.

As a business owner, your short term goal(s) maybe to increase number of clients, reach break-even stage, maybe even launching. Your long-term goal(s) may include expanding, making profit, client base increase, new products/services. A proper Marketing & Sales strategy would help you plan how to achieve any or all the above through a well planned strategy.

More Sales:

More sales leads to profits. Usually that is the first reason you start a business, to make more money. Who wouldn’t like that? but to get more sales you need to strategize on how you will achieve that. Components such as strategic location to attract customers, Financial planning, and minimize expenses are important components to consider. A marketing and sales strategy would help you plan for these components.

A Marketing and Sales strategy helps you put things in perspective. By understanding your client niche, your goals (short and long terms), and increasing your sales would help you reach your ultimate goal and have the business work for you. When choosing your components, figure out what works best for your perspective market.

Solid Marketing and Sales Strategy will not only help your business pick off the ground, but to prosper assuming you implement the correct elements and best prespectives for your market.

The Marketing Plan and Internet Marketing For Small to Medium Sized Businesses

How Internet Marketing fits in with your Marketing Plan.
 
Marketing covers many aspects of a business – corporate marketing is a long-term strategy to establish a good reputation and instant recognition by name or marque; product marketing usually involves research, product design, consumer testing and promotion.
 
Whilst the ultimate goal of a business is to make money, let’s get one thing clear: Marketing and Sales are NOT the same thing and, in most cases, should NOT be controlled by the same Director/Manager. In smaller businesses, this fusion of roles is unavoidable and marketing often takes a back seat to the all-important sales role. One way around this is to appoint a part-time Non-Executive Director to help the small business owner/salesman ensure that marketing is on track.
 
So, you have your Marketing Plan and a person responsible. Good.
 
A powerful marketing and sales tool is Internet presence. Without Internet presence, you probably have no business future. There are different levels of exposure on the Internet and different reasons for having a web site, which may be the equivalent of an information brochure or may be the sole source of sales. 

 
Let’s assume that you have or are in the process of generating a web site. The design looks good and the site functions as it should. If your web site is a promotional or sales tool for your company, this is where your marketing director/manager needs to have Internet marketing experience or access to someone who does. 
 
What is Internet Marketing and what are the special skills required?
 
The main goal of Internet Marketing is exposure. You can try for maximum hits or focus on potential clients. Either way, this is best achieved with a web site link from page 1 of Google (fact). Google remains most popular with well over 50% of market-share, then Bing and Yahoo Search Engines then others.
 
There are two main methods of web site links from Google search: organic results (also known as SERPS – Search Engine Results Pages) and Google-Ads (Pay-Per-Click); other methods include Google Images and Google Base shopping, etc. Google is always changing algorithms and introducing new ways of refining searches but following basic guidelines is the surest way of reaching your peak position.
 
There are many contributing factors to gaining a good ranking on Search Engines, the main ones being optimized code and high value inbound links. 
 
Optimizing code requires a knowledge of HTML, optimizing content requires good writing skills coupled with optimizing experience and some industry knowledge, much of which can be gained from researching successful competitor sites and from you, the client. 

 
Inbound links may be from listings (low value) or relative sites (high value). An e-Marketeer will target a number of ways to generate links from anchor-text keywords on popular sites. A link from a page that contains similar content to your site from a word or phrase that is significant to your site content is an anchor-text keyword.
 
Whilst much of the ranking process is automated, it is driven by human actions. If your site is interesting and therefore popular with human users, it will ultimately be recognized as such by Search Engines.
 
Internet Marketing is a specialized skill set that needs to be designated within the marketing budget and can be employed on outset, ad-hoc or as an ongoing regular service (weekly, monthly, quarterly), managed by your in-house Head of Marketing as part of the Business Sales and Marketing Plan.