Article Marketing Fundamental 1: This type of content marketing is among many effective direct “softsell” marketing methods. Now, it is more popularly known as an effective direct marketing technique due to Internet search engines and online article directories. It was however also the case in pre-Internet days because companies advertised their products or services in relevant offline publications (which they still do up to this day).
Of course, popular online and offline publications in any particular niche are now frequently read by people interested in relevant topics. At present, a lot more people use search engines to quickly find relevant information which can solve their problems or educate them.
It is crucial to identify and compare facts of this written content marketing method against search engine and content syndication marketing fundamentals. Why? This needs to be done before getting the top 4 effective traffic generation strategies via this content marketing method.
Article Marketing Fundamental 2: Written content (article) is used to provide target readers with helpful information or advice most relevant to their needs. Content should also contain information or advice highly relevant to the products or services of the company.
This also helps companies establish business credibility. Through this marketing strategy, companies can widen exposure of their products or services to reach a larger percentage of their target markets.
More importantly, article content should be written in a way which does not only provide target readers with relevant and helpful information or advice. Rather, it should also be written in a way which can: (1) grab target readership attention, (2) get them interested in reading the rest of its content, (3) help them get useful information or advice and keep them entertained enough to read on, (4) make them curious enough to ask for more useful relevant info/advice, then (5) give them a soft push to act accordingly.
Article Marketing Fundamental 3: These Articles are generally published by article directories. Most article directories do not charge authors any fees to publish their articles. Ads on pages where the articles are published enable directory owners to collect revenues.
More published articles about various niches result to: (1) wider exposure and (2) more readers. This means directory owners and authors both benefit from this type of content marketing due to readership and article page view growth.
Search Engine Marketing Fundamental 1: Top article directories have good domain authority in the eyes of search engines. Authors place their target keywords in their relevant articles so it can be indexed by search engines for those keywords.
This must be done properly however because search engines and article directories most likely consider excessive keyword stuffing as spam. Articles overly stuffed with keywords after all tend to have unreadable content with less useful information or advice (since its only purpose is most likely “food” for search engines), and most (if not all) article directories do not publish such content.
Search Engine Marketing Fundamental 2: The top article directories, arranged by PR (Page Rank) and Alexa (traffic rank), are classified by search engines in terms of PR, ranking and authority using a lot of measurable factors.
These measurable factors may include: (1) onsite search engine optimization (title, description, meta keywords, sitemap, keyword placement in content, media richness and robots.txt optimization), (2) domain age, (3) number of backlinks from relevant sites, (4) number of backlinks from irrelevant sites, (5) PR, ranking and authority of sites with links pointing to article directories, (6) average number of outbound and inbound links on article directories and (7) traffic (daily traffic and page views).
Content Syndication Marketing Fundamental 1: These article directories also have high viewer traffic and large syndicate content publisher base. Having lots of articles published on these directories usually results to wider exposure and larger target market reach.
Also, having lots of articles published by many top directories and their syndicated content publisher members means sharing PR and domain authority of their sites with the author’s site pages. Backlinks on high PR dofollow well-aged high authority domain sites are most likely considered as their votes for those linked pages about topics covered by the keyword anchors used. Being voted by these top article directories and sites of its syndicated content publisher members means having votes with more weight. This improves domain authority, PR and search engine rankings of the voted sites aside from widening exposure which results to generating more targeted traffic.
Article Marketing Strategy I: Write articles in a “softsell” marketing writing style.
Why? Content written in the “hardsell” marketing tone usually lowers reader interest and interactivity because they tend to think the author is more interested in making a sale than sincerely helping them.
How to write article content in the “softsell” marketing style? You can properly do this by: (1) identifying pieces of information or advice which can be useful for your target readers and relevant to your products or services, (2) placing your main target keyword in an attention-grabbing title, (3) placing your main and related target keywords in an interest-provoking description, (4) placing your main and related target keywords once for each 120-word block in 2/3 of article body (should be rich in relevant content beneficial to your target readers), (5) placing your main and related target keywords in the last 1/3 of the article body (must provoke their curiosity for more relevant and beneficial content), and (6) placing your main and related target keywords in an effective call-to-action bio box as anchors of links pointing to pages of your site with more new relevant information/advice.
Article Marketing Strategy II: Have lots of properly written, keyword-optimized articles published by top directories and their syndicated content publishers.
Why? It will: (1) have high search engine rankings for its keywords and (2) be read by more people interested in topics covered by the keywords.
Number 1 above is a function of the PR and domain authority of the article directories. Articles targeting particular keywords will rank high on relevant search engine results if published on these directories. Why? The published articles will use the domain authority and PR of these directories.
Number 2 above is a function of number 1 and the content syndication publisher base volume of the article directories. Why? If published articles rank high on relevant search engine results, more people will see the articles, and if articles are syndicated by lots of content publisher members of these directories, then a lot more will be able to see it.
Why? Most (if not all) of the top article directories also publish content already published by other directories, provided it is under the same author name. This is the same process involved in content syndication. With this, having 1 article published under the same author name by a lot of directories means high search engine rankings for the articles and the pages where its links point to, plus more content publisher members syndicating the article on their sites. This of course translates to wider exposure and more target traffic for the author’s sites.
What is “content syndication”? It is a method where publishers (article directories) have a membership base (syndicate content publishers) who can republish (syndicate) content already published on the directory itself and others as long as: (1) the author’s name and links are included and (2) all its content remains unchanged.
Article Marketing Strategy IV: Have articles published by offline and online publications which your target markets frequently read.
Of course, it’s important to go where your target market hangs out because of a lot of factors. You can determine their demands and habits by doing this. More so, most (if not all) businesses with successful sales margins establish their point-of-sale outlets and ads in places often visited by their target markets.